Privacy Policy
Last updated: March 2026
Argyl Group Limited (“Argyl”, “we”, “our”, or “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit www.argyl.co.uk or contact us.
1) Who we are
Data Controller: Argyl Group Limited – Registered in England and Wales Company Number: 13725213
Registered Office: Arca, Temple Row, Birmingham, B2 5AF
2) What data we collect
We may collect and process the following categories of personal data:
Information you provide to us
● Name
● Email address
● Telephone number
● Company name (if provided)
● Enquiry content and any details you include (e.g., dates, preferences, location, budget) ● Booking-related information submitted through our booking journey
Information we collect automatically
● IP address
● Device type, operating system, and browser information
● Website usage information (pages viewed, clicks, referral source)
● Cookie identifiers and analytics data (see “Cookies” below)
3) How we use your data
We use your personal data to:
● Respond to enquiries and requests
● Provide quotations and accommodation recommendations
● Process and administer bookings (including pre-arrival communications) ● Provide customer support and manage the guest/tenant relationship ● Improve our Website and services (including analytics and performance monitoring) ● Send service messages (e.g., booking confirmations, operational updates)
● Send marketing communications where you have opted in (or where otherwise permitted by law)
● Comply with legal obligations and to prevent fraud or misuse
4) Lawful bases for processing
Under UK GDPR, we rely on one or more of the following lawful bases:
● Contract: where processing is necessary to provide accommodation services or manage bookings
● Legitimate interests: to operate, improve, and protect our business and services (e.g., responding to enquiries, preventing fraud, improving website performance) ● Consent: for marketing communications and certain cookies/trackers ● Legal obligation: where processing is required to comply with law (e.g., accounting, regulatory obligations)
5) Sharing your data
We may share personal data with trusted third parties where necessary to deliver our services, such as:
● Booking and reservation systems / channel managers (e.g., where bookings are routed via third-party platforms)
● Payment processors (where applicable)
● IT, website hosting, and support providers
● Analytics and marketing providers (where enabled)
● Professional advisers (e.g., accountants, legal advisers)
● Public authorities where required by law
We do not sell your personal data.
6) International transfers
Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as UK adequacy regulations or approved contractual protections.
7) Data security
We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.
No method of transmission over the internet is completely secure, but we take reasonable steps to protect your information.
8) Data retention
We retain personal data only for as long as necessary for the purposes set out in this policy, including for legal, accounting, or reporting requirements.
Retention periods vary depending on the nature of the data and the reason we hold it. 9) Your rights
You have rights under UK GDPR, including the right to:
● Access your personal data
● Correct inaccurate or incomplete data
● Request deletion of your data (where applicable)
● Restrict processing (where applicable)
● Object to processing based on legitimate interests (including direct marketing) ● Data portability (where applicable)
● Withdraw consent at any time where processing is based on consent To exercise your rights, please contact info@argyl.co.uk.
10) Marketing preferences
You can opt out of marketing emails at any time by:
● clicking the unsubscribe link in our emails, or
● contacting us at info@argyl.co.uk
We may still send essential service communications (e.g., booking-related messages). 11) Cookies
We use cookies and similar technologies to support website functionality and (where enabled) analytics and marketing.
You can control cookies via your browser settings and (where implemented) our cookie banner/preferences tool. Disabling cookies may affect how the Website functions.
12) Third-party links
Our Website may contain links to third-party websites or platforms. We are not responsible for their privacy practices. Please review their privacy policies separately.
13) Changes to this policy
We may update this Privacy Policy from time to time. The latest version will be published on this page, and the “Last updated” date will be revised accordingly.
14) Complaints
If you have concerns about our handling of your personal data, please contact us first at info@argyl.co.uk.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).